FREE SALES ENABLEMENT
CERTIFICATION COURSE

In this self-paced, online course and exam, learn how to align marketing and sales for optimal efficiency. Bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders.

  • We asked 28 successful business leaders how they get marketing and sales to work together. Their answers all focused on a central theme: sales enablement. The Sales Enablement Certification course is made up of 12 classes that are filled with clips from our interviews with these leaders and best practices that will transform the way your company approaches marketing and sales.

    Kyle Jepson, Inbound Sales Professor

    HubSpot Academy

  • 12

    Classes covering team alignment, revenue goals, sales enablement content, and technology.

  • 13

    Free marketing and sales tools to put your new sales enablement tactics into practice.

  • 60

    Question exam. Get 45 questions correct to prove your mastery of sales enablement.

  • 112k

    Certified professionals that are transforming the way the world does business.

Ready to go? Let's do this:

The benefits of being certified by HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital marketing and sales best practices.

Add a globally recognized certification to your resume and LinkedIn profile for free.

Develop a sales enablement strategy for your marketing team that delivers quantifiable business results.

Join a community.

Join more than 100,000 certified professionals who are transforming the way the world does business.

Get help on your latest sales enablement efforts by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

In this self-paced, online course and exam, learn how to align marketing and sales for optimal efficiency. Bridge the gap between marketing and sales teams with strategies and tactics from over 25 world-renowned leaders.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

Classes include:

  • What is sales enablement? And why is it important? In this lesson, you'll learn the basics of sales enablement and see a real-life example of how it can transform an entire organization.
  • For a business to grow, marketing and sales teams need to have the same definition of success. In this lesson, you'll learn how to create a goal that will motivate both teams and get them working in the same direction.
  • Inbound strategies fail when leads generated by the marketing team don’t match the expectations of the sales team. In this lesson, you'll learn how to set up a lead qualification framework that will satisfy both teams.
  • Having a unified goal and lead definition is great, but you need a system of accountability to make sure marketing and sales are both pulling their weight. In this lesson, you'll learn how to hold your teams accountable using a service-level agreement (and what to do if either team falls behind the other).
  • In-person meetings are a great way to keep people informed, but you’ll need more than just status updates to keep the sales and marketing teams aligned. In this lesson, you'll learn how to run meetings that solve problems and improve outcomes.
  • If you try to accelerate your sales process without knowing who you're selling to, you might accelerate into a dead end. In this lesson, you'll learn how to identify the people your marketing and sales teams should be focusing on.
  • Knowing who you sell to is only half the battle. You need to understand why people buy from you. In this lesson, Clay Christensen of Harvard Business School explains how to use the Jobs to Be Done framework to gain a deeper understanding of what motivates your buyers. It might surprise you.
  • Buyer personas define who you market to; Jobs to Be Done defines why people buy from you. In this lesson, you’ll learn how to combine the two into a single statement your whole company can rally behind.
  • Content is a key piece of any sales enablement strategy. In this lesson, you’ll learn how to use content to increase your sales team’s efficiency and velocity.
  • Sales enablement content starts with marketing and sales and becomes even more valuable when other teams are involved. In this lesson, you'll learn how to get your whole company involved in the content creation process.
  • If you know how to enable your sales team to sell more efficiently and at a higher velocity, why not enable your customers to succeed once the deal is closed? In this lesson, you’ll learn how to enable customer success and how doing so can result in more sales in the future.
  • Technology is an important part of any sales enablement strategy. In this lesson, you’ll learn how to identify your tech needs and strategically build a tech stack that will help you achieve your goals.

Create your free HubSpot Academy account to get started on this course: