Get certified. Grow your pipeline.
Close more deals. Grow your career.

  • HubSpot's free Inbound Sales Certification features five classes that introduce you to the Inbound Sales Methodology. From identifying potential buyers, to developing outreach strategies, to building personalized presentations, this free sales training course covers the basics of what inbound sales is all about.

    Mark Roberge

    Chief Revenue Officer


  • 5

    Classes that teach you inbound sales, a proven set of tactics for selling to active and passive buyers.

  • 3

    Hours of learning from world-renowned sales executives including a Senior Lecturer at Harvard Business School.

  • 60

    Question multiple choice exam. Get 45 questions correct to prove your mastery of inbound sales.

  • 112k

    Certified sales professionals that are transforming the way the world does business.

Ready to go? Let's do this:

The benefits of being inbound sales certified by HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest sales tactics and research.

Add a globally recognized certification to your resume and LinkedIn profile for free.
Develop an inbound sales process for your team that delivers quantifiable, predictable revenue.

Join a community.

Join more than 100,000 certified professionals who are transforming the way the world does business.

Get help on your sales process and tactics by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Get the same sales training that HubSpot salespeople have used to grow from $0 to $100MM in revenue.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

Classes include

  • Inbound sales transforms selling to match the way people buy. This class will introduce you to the world of inbound selling and the Inbound Sales Methodology. It will provide a big picture view of everything you need for a successful inbound sales strategy.
  • Identifying the right business opportunities from the start can be the difference between a thriving business and a failing one. It also helps salespeople create a predictable, scalable sales funnel. Inbound salespeople prioritize buyers based on what they do. Start with the buyers that have recently visited your website, filled out a form, or opened one of your emails. Inbound salespeople do not start proactively sourcing buyers until inbound lead sources have been exhausted.
  • When inbound salespeople connect with a potential buyer they lead with a message personalized to the buyer’s context. This context could be the buyer’s industry, role, interests, common connections, etc. This class will walk through the three parts of a successful inbound connect strategy - defining personas, the sequences for each persona, and the content for reach sequence.
  • In the Explore stage of the Inbound Sales Methodology, you need to guide an exploratory conversation so that you’re in control, but your prospect feels like they are being empowered to make the right decisions. This class will cover how to build a framework for evaluating your prospect’s situation and your ability to help them.

  • Prospects want to know how features are specifically going to help them and their situation. As an inbound salesperson, you serve as a translator between the generic messaging found on your company’s website and the unique needs of your buyer. This class covers the four steps to advising your prospect through a presentation, and turning opportunities into customers.
Create your free HubSpot Academy account to get started on this course: