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Free Course & Software

Learn inbound marketing.

Free Inbound Marketing Certification Course

Learn inbound. Access free tools. Get certified.
Grow your business. Grow your career.

Read On

12 Classes

5 Hours

60 Questions

1 Exam

60,000 Strong

HubSpot Academy's free Inbound Certification course consists of twelve class lectures that span the four stages of the inbound methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification course covers the basics of what inbound is all about.

The benefits of being inbound certified

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital marketing best practices.

Join a community.

Join more than 60,000 inbound certified professionals who are transforming the way the world does business.

Grow your business.

Learn why inbound leads cost 61% less than traditional marketing campaigns, and why your sales team will love them.

What's in the course?

The Inbound Certification course is a free marketing training course that covers the fundamentals of the inbound methodology.

You'll learn how SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern inbound marketing strategy. 


Who should get certified?

  • Marketers looking to learn digital marketing through a cohesive framework and proven methodology.
  • Entrepreneurs growing inbound businesses from the ground up with customer retention in mind.
  • Job seekers who would like to add a globally recognized certification to their resume.
  • Anyone looking to get found online.

Classes include:

1. Inbound Fundamentals (26 min)

2. Optimizing Your Website for Search Engines (27 min)

3. Creating Content with a Purpose (29 min)

4. The Fundamentals of Blogging (25 min)

5. Amplifying Your Content with Social Media (24 min)

6. Enticing Clicks with Calls-to-Action (12 min)

7. Anatomy of a Landing Page (10 min)

8. Guiding the Next Step with Thank You Pages (8 min)

9. Sending the Right Email to the Right Person (28 min)

10. The Power of Smarketing (25 min)

11. Taking Your Sales Process Inbound (22 min)

12. The Pillars of Delight (30 min)