Learn inbound. Use free tools. Get certified.
Grow your business. Grow your career.

  • HubSpot Academy's free Inbound Certification course consists of twelve class lectures that span the four stages of the inbound methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification course covers the basics of what inbound is all about.

    Lindsay Thibeault, Senior Inbound Professor

    HubSpot Academy

  • 12

    Classes covering topics like SEO, blogging, email marketing, social media, and more.

  • 13

    Free marketing and sales tools to put your inbound education into practice.

  • 60

    Question exam. Get 45 questions correct to prove your mastery of the inbound methodology.

  • 112k

    Certified marketers that are transforming the way the world does business.

Ready to go? Let's do this:

The benefits of being inbound certified by HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital marketing best practices.

Add a globally recognized certification to your resume and LinkedIn profile for free.

Develop an inbound strategy for your marketing team that delivers quantifiable business results.

Join a community.

Join more than 100,000 inbound certified professionals who are transforming the way the world does business.

Get help on your latest marketing campaign by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Learn why inbound leads cost 61% less than traditional marketing campaigns, and why your sales team will love them.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

Classes include:

  • Inbound is fundamentally changing the way the world does business and shifting the way the world does marketing and sales. This class will introduce you to the world of inbound and provide you a big picture view of everything you need for a successful inbound strategy.
  • This training will cover the basics necessary to help you optimize your website for search engines. You’ll learn how to pick the right keywords for your site, ensure that search engines understand the content on your pages, and start earning links from outside sources.
  • Content is the message your inbound strategy delivers. This class will go over what content really is and why content creation is critical for your marketing efforts. Learn how to create not only great content, but content that your ideal buyers will love.
  • Blogging is an essential part of being an inbound marketer, helping you to easily and effectively draw prospects to your website. This training will walk you through the fundamental strategy for creating a successful blog, so that you can begin to attract new visitors and convert them into leads.

  • Social media is changing rapidly, so it’s important for you to keep up! This class will teach you why social media is an essential element to every inbound strategy. You will learn how to implement best practices to create an effective social media strategy including social media monitoring, publishing, and reporting.
  • In order to generate leads, you have to start by getting your visitors attention. In Enticing Clicks with Calls-to-Action, you’ll learn what an effective call-to-action looks like, understand how they fit into a successful conversion process, and learn how to apply best practices to your own calls-to-action.

  • Landing pages are designed to convert visitors into leads. The Anatomy of a Landing Page will teach you what great landing pages look like through examples of high-quality landing pages. The class will also address how to analyze a landing page so that you can get the most out of your conversion process.
  • Guiding the Next Step with Thank You Pages will teach you why thank you pages are an effective component in the conversion process and how to use best practices to create a successful thank you page.
  • In this class, we’ll explore how to use email as a channel to drive success for your business in 2016 and beyond. Email is more important than ever to your inbound strategy, which means it's critical that marketers stay abreast of this rapidly changing field. The class will help you identify the components of a great email, and how to ensure that you’re always sending the right email to the right person at the right time.
  • This class will cover why smarketing is critical to inbound success and cover in detail how to go about integrating smarketing within your organization to increase revenue.Technology has forged the way for many new opportunities in the marketing and sales arena. While technology may provide countless opportunities, it also surfaces new problems and issues that must be addressed. Within inbound marketing and sales, the number one issue that must be addressed is how to use the available technology to align your marketing and sales team and maximize bottom line results.
  • Inbound sales is about creating a relevant, personal, delightful experience. In this class, you'll learn what a day in the life of an inbound sales rep looks like. From supporting the buyer's needs and following their timeline to leveraging the buyer's context, learn how to transform the way you or your sales team sells.
  • Customer delight is a competitive advantage that most organizations do not fully embrace or execute well! The Pillars of Delight class will teach you why customer delight is so important to creating an effective inbound strategy. You will learn the pillars of delight, the customer delight checklist and the seven customer delight guidelines that will help your business build trust with customers.
Create your free HubSpot Academy account to get started on this course: