Advanced software training and certification for HubSpot Marketing Software users. The videos in this course are open to all. Certification and practicum are open to HubSpot Marketing Software customers only.

  • This certification course will teach you the inbound knowledge and technical skills you'll need to master inbound and the HubSpot software. The HubSpot Marketing Software Certification course covers the major concepts of the inbound methodology, and how to use HubSpot to execute an inbound marketing strategy that enables consistent and predictable demand for your business.

    Lindsay Thibeault

    Senior Inbound Professor

    HubSpot Academy

  • 14

    Classes that teach you valuable HubSpot Marketing Software features to boost your ROI in HubSpot.

  • 6.5

    Hours of video classes, quizzes, and practicum to teach you how to use HubSpot like a pro.

  • 90

    Question exam. Get 75% correct to prove your understanding of HubSpot Marketing Software.

  • 112k

    Certified professionals that are transforming the way the world does business.

Ready to go? Let's do this:

The benefits of being HubSpot Marketing Software certified by HubSpot Academy:

Grow your career.

Invest in yourself and your career by demonstrating your mastery of HubSpot Marketing Software.

Add a globally recognized certification to your resume and LinkedIn profile for free.

Develop an inbound strategy for your marketing team that delivers quantifiable business results.

Join a community.

Join more than 100,000 certified professionals who are transforming the way the world does business.

Get help on your latest marketing campaign by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Get more value from your investment in HubSpot by enabling your team to use advanced features.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

Classes Include

  • Get ready for your first set of HubSpot training classes by attending this Goal Planning & Strategy class. You'll learn how to set goals for your marketing and communicate these goals to your HubSpot consultant and account manager. You'll also find out how we'll be working together to achieve those goals using specific buyer personas and marketing campaigns. Buyer personas and campaign marketing is at the core of the HubSpot method, and will help you earn more of the right kind of visitors, leads, and customers. Note: This is a recorded class that is delivered live each week. Feel free to join for the next class!
  • Millions of people use the internet every day. How can you make sure that the right ones find your site and like what they see when they get there? Buyer personas are fictional, generalized representations of your ideal customers. Personas help us all -- in marketing, sales, product, and services -- internalize the ideal customer we're trying to attract, and relate to our customers as real humans. Having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention.
  • In this class, you'll cover what content actually is and discuss why it's so important that inbound companies create it. The video training covers the basics of mapping content to your personas and buyer's journey, strategies for brainstorming and creating great content, and discuss the most effective ways to turn businesses, of any size, into content creation machines.
  • This training will cover the basics necessary to help you optimize your website for search engines. You’ll learn how to pick the right keywords for your site, ensure that search engines understand the content on your pages, and start earning links from outside sources. We'll finish up by giving you a thorough guided tour of the powerful HubSpot Keywords tool, where you'll manage your keywords.

  • Companies that blog get 55% more website visitors than those who do not. And when you get more website visitors, you get more opportunities to convert them into leads. More leads means more chances to convert them into customers. And blogging is where it all starts. This class will teach you how you can create remarkable blog content that will work as a magnet to attract visitors through search engines, inbound links, and social media shares. We'll cover strategies for fitting blogging into your busy schedule, and discuss the many different forms blogging can take.
  • Social media is changing rapidly, so it’s important for you to keep up! This class will teach you why social media is an essential element to every inbound strategy. You will learn how to implement best practices to create an effective social media strategy including social media monitoring, publishing, and reporting.

  • CTAs (short for "calls-to-action") are what connect your website and blog to your landing pages. They are the clickable buttons that compel a casual reader to become a qualified lead by filling out one of your forms. In short, they are hugely important to your inbound marketing success. Fortunately, there's a science to them. Join us to learn what makes a good CTA great, and how you can convert more of your visitors into leads with just a few strategic changes.
  • Landing pages do the heavy lifting of convincing your visitors to fill out a form and become leads, which isn't always an easily completed feat. Learn how you can create landing pages that work like a dream to capture the maximum number of qualified leads possible.
  • Forms are a critical part of the conversion process and collect information about your visitors. But it's not just a matter of creating a form and walking away. Well-constructed forms uncover the needs and concerns of your visitors and provide you with information that will help you to segment your leads. Better lead segmentation can lead to better communication with your leads and in turn, higher rates in closing leads into customers.
  • A thank you page completes the lead conversion process and delivers the promised offer to a new lead. It lets you thank the new lead for signing up to get the offer, provide any extra information that might be helpful, and offer some additional direction for what that new lead might want to look at next. Learn why we want to spend the time to build out a thank you page and how to do so in HubSpot.
  • The Contacts training class will teach you why your contact database is the most powerful tool in your Inbound toolbox. You’ll leave with a clear vision of how it fits into your strategy, as well as how the Contacts tool works in HubSpot. Your contact database is your company's most important Inbound asset. It allows you to see the whole picture of every contact and organizes every touchpoint a contact has had with your company in one place. It will also help align Marketing and Sales by letting marketers easily segment, score and communicate with leads and allow your sales team to see and interpret how a contact has interacted with your brand. And lastly, HubSpot can seamlessly integrate your contact database with other tools you use.
  • This class will help you understand all of the different ways that Lists empower marketers to create contextual, relationship-driven marketing that creates results. You’ll leave with a clearer vision of your segmentation strategy, a strong understanding of list logic, and knowledge of the metrics related to successful list performance. Inbound marketing is all about this marriage of context and content. When you divide your contacts into smaller groups based on similarities, it lets you use context to make your content more relevant and engaging. Lists, and the contact database that powers your list-building, is what gives context to the content people consume and the experience they have with your brand.
  • Email marketing isn't dead, it's just evolving. Spend 90 minutes with us learning how you can delight, inform, and qualify your leads using HubSpot's powerful email marketing tool. We'll review how email best practices have evolved, discuss how to deal with multiple subscriptions, and how to design and manage visually pleasing and effective email templates.
  • The Sources tool shows you how people first discover your company. The Sources report shows you the traffic that originally brought visitors, leads and customers to your site. Find out how people are discovering you, measuring the top-of-the-funnel channels like organic traffic, social media, referral and make wiser decisions about where to spend your time, and marketing dollars.
  • After you pass the certification exam, you'll need to pass the certification practicum. This exam and practicum are open to HubSpot Marketing Software customers only.
This course is open to all, but only HubSpot Marketing Software customers
can take the exam and practicum.