Learn the art and science of world-class HubSpot templates.
Get certified. Grow your business. Grow your career.

  • Take a tour of the design tools in HubSpot. You'll learn how to manage your design assets, files, code-snippets and how to create templates for your content hosted in HubSpot.

    Angela Hicks, Senior Inbound Professor

    HubSpot Academy

  • 6

    Classes that teach you how to use the HubSpot Content Optimization System (COS) to blend content and context.

  • 3.5

    Hours of online learning to become a proficient designer in the HubSpot Content Optimization System (COS).

  • 70

    Question exam. Get 45 correct and complete a hands-on design practicum to prove your mastery.

Ready to go? Let's do this:

The benefits of being HubSpot design certified by HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital marketing best practices.

Add a globally recognized certification to your resume and LinkedIn profile for free.

Develop a website strategy for your marketing team that delivers quantifiable business results.

Join a community.

Join more than 100,000 inbound certified professionals who are transforming the way the world does business.

Get help on your latest marketing campaign by asking the inbound community. Consider this community an extension of your team - we're here to lend a helping hand!

Grow your business.

Don't have HubSpot? Get started with a free designer account to take this certification.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

Classes Include

  • In the first class of the HubSpot Design certification, we'll explore the two main tools of the Template Builder, the Design Manager and the Code Editor. We'll also explore the Template Builder in detail, including some important best practices and pro tips for using the tools. Learn how to use the template builder, add and create modules and even get started with your own custom module.
  • In this class we'll explore the ease of building email templates in HubSpot while discussing some structure and marketing best practices for creating effective email templates. Also, you'll learn how to build an email template and understand the most important differences of email templates as compared to building templates for web-based content.
  • In this class we'll delve into using HubSpot design tools to build page templates and how it compares to other creation options. You'll learn about some structure marketing best practices for creating engaging page templates. Also, you'll see how to create a page template and understand some key differences between engaging homepages and landing pages.
  • In this class we'll explore the ease of building a blog template and how it compares to other major content management systems. We'll discuss some some structure and marketing best practices to help you build effective blog templates. Lastly, you'll see a live demonstration of how to create blog post templates and details of how to modify blog-specific modules.

  • We'll explore the basic fundamentals of user-focused design, including some key thoughts on why designing for user needs is so vital to successful design. We'll cover some basic steps to align yourself with your user's needs and abilities, including developing user personas and prototyping. Lastly, we'll evaluate some common UX design principles, and discuss how you can apply them to your design work in HubSpot.
  • In this final class, we'll explore the importance of mobile-centric design, and draw comparisons between responsive and adaptive design. You'll discover five basic concepts to keep in mind as you optimize your designs. Additionally, you'll learn about some techniques that you can use to optimize your content for mobile devices, focusing primarily on the power of media queries.
  • After you pass the certification exam, you'll need to complete a practicum in order to demonstrate your understanding of the HubSpot Content Optimization System (COS) and be awarded your HubSpot Design Certification.

Create your free designer account to get started on this course: