HUBSPOT AGENCY PARTNER CERTIFICATION

How to market, sell, deliver, and grow your agency with inbound and HubSpot.

This course is open to HubSpot Agency Partners only.

  • The classes in this course will introduce you to the agency partner methodology, following a four stage process: market, sell, deliver, and grow. They will teach you how to setup your agency for predictable growth with HubSpot.

    David McNeil, VP Global Partner Program

    HubSpot

  • 15

    Classes that teach you how to setup your agency for predictable growth with HubSpot.

  • 6.5

    Hours of video content to teach your team the ins and outs of running a HubSpot agency.

  • 80

    Question exam. Get 75% correct to prove your understanding of the HubSpot Agency Partner Program.

  • 60k

    Certified marketers that are transforming the way the world does business.

The benefits of being Agency Partner certified by HubSpot Academy:

Grow your agency.

Invest in yourself and your business by demonstrating your mastery as a HubSpot Agency Partner.

Join a community.

Join more than 60,000 inbound certified professionals who are transforming the way the world does business.

Grow your business.

Get more value from your investment in HubSpot by enabling your team to use advanced features.

Ready to go? Let's do this:

  • Defining your agency’s positioning is one of the most important components of a successful inbound strategy. In this class, you'll learn a six-step process to define your own agency's positioning strategy and how to bring this strategy to life through your marketing.

  • An inbound retainer is a holistic creation. Properly staged and executed, a retainer becomes foundational to a HubSpot Agency Partner's inbound services delivery to clients. HubSpot provides several resources for constructing the retainer, including guides, templates, as well as your Channel Consultant and Channel Account Manager. This class will teach the basis for stabilizing your business with a retainer model, how to build and price a retainer for rewarding ROI, and what a finished retainer looks like.
  • How much time do you spend on your own agency's marketing? Not that much? You're not alone. Agencies are great at marketing their clients products and services, but often neglect taking their own advice to market themselves. But if you want more leads and a sustainable way to attract new clients, it's time to apply your expert marketing skills to your own agency. In this class, you'll learn how to leverage your partner marketing resources to help you market your own agency.
  • Do you want to sell more business, sell better business, or increase your average retainer size? If the answer to any of these questions is yes….you’re in the right place. In this class, you’ll learn a framework for selling agency retainers, guiding principles for agency selling success, and how to get sales help when you need it.

  • Even the best agencies need a lot of leads to close a single deal. And it’s not just about the quantity of the leads, it’s also about the quality. Who wants to spend all their time with low-quality prospects? This class will focus on increasing both quality and quantity of your leads. First, you’ll learn how to identify and prioritize the right kind of leads. Then, you’ll learn lead generation strategies so you can generate more of them.
  • In this class, you will learn how to connect with your high quality leads and schedule the first appointment. Why is this important? Well, do you typically feel that once you get into a conversation with a prospect, you’re pretty good? But you just need to get into more conversations? You’re not alone. Getting into more quality conversations is the classic salesperson’s challenge. This class will teach you how to overcome this by mastering the Connect Call.

  • The Explore stage is one of the most, if not the most, important parts of the sales process. At the heart of this process is the Exploratory Call. This is the first scheduled meeting with your prospect and really the first chance to do in-depth discovery. By the end of this class, you’ll have a step-by-step guide to running an effective Exploratory Call. You’ll also learn how to excite your prospects about your services and have a comprehensive framework to assess fit.
  • At this stage of the sales process, you’re in a great position to advise and close the sale. That's what this class is all about. First, you’ll learn how to run the Goal Setting and Planning Call to set inbound targets with your prospect and develop a plan to hit them. Next, you’ll learn how to effectively demo the HubSpot software. And finally, you’ll learn how to deliver a final presentation and ultimately close the deal.
  • At this stage of the sales process, you’re in a great position to advise and close the sale. That's what this class is all about. First, you’ll learn how to run the Goal Setting and Planning Call to set inbound targets with your prospect and develop a plan to hit them. Next, you’ll learn how to effectively demo the HubSpot software. And finally, you’ll learn how to deliver a final presentation and ultimately close the deal.
  • Of course delivering client success is vital. Harnessing the initial momentum and excitement inherent to inbound's planning and strategy, never allowing the wave to crest: that is the true challenge. This class details client success' importance from your relationship's very beginning, how to deliver clear client success with transparent metrics, and how to get your team ready to continue these efforts after the onboarding phase.
  • Making certain you are providing a strong onboarding experience is tricky. There are kickoff calls to plan and run, stakeholders to involve, and expectations to meet. Onboarding is perpetual. This class covers why a consistent client onboarding process is healthy for your agency, how to execute all the actions during client onboarding's first 90 days, and what precisely a strong onboarding process looks like.
  • Consistency and transparency are paramount to fostering healthy client-agency relationships. In an optimal environment, challenging topics surrounding contracts and expanding services become simpler. This class advises best practices for building healthy client relationships, how to position your agency's successes when approaching contract renewal and upsell conversations, and how to end a retainer.
  • Clients expect clarity from your agency's deliverables. In particular, they want to know how much value they are earning, based on your work. Your inbound retainer earns them insight into progress on traffic generation, lead generation, and customer generation. Onboarding is perpetual. In this class, you will learn ROI reporting's importance, best practices for communicating those results, and what metrics to report to the client.
  • Team growth is a necessity for an emerging inbound agency. Formalizing your growth tactics can make your business more sustainable. It's a matter of learning how to recognize your true needs and positioning the new employee at your agency for efficient talent application. This class teaches why consistent hiring practices are important, how to determine the proper hiring candidate at the proper time, and what successful team hiring and growth tactics look like.
  • This HubSpot Partner Tiers program is designed to acknowledge top Agency Partners who have not only brought the inbound message to the most clients, but also executed inbound marketing services to the highest standards. But it doesn’t just serve as recognition, the tiers program also rewards this remarkable inbound work with greater growth opportunities and higher levels of support. In this class, you'll learn all about how the tiers program works and hear one partner's journey to success.

This course is open to HubSpot Agency Partners only.