FREE GROWTH-DRIVEN DESIGN
AGENCY CERTIFICATION COURSE

Your (free) blueprint for transforming your agency and boosting client results.

  • Daryn Smith
    The Growth-Driven Design Certification was the best digital marketing course I've ever done.

    Daryn Smith, CoFounder

    MPULL

  • Tim Delhaes
    The Growth-Driven Design certification is the fastest way to get you started, not only with GDD, but with agile approaches in general.

    Tim Delhaes, CEO

    InboundLabs

  • Brandon Philbrick
    The GDD Agency certification has had a major impact in aligning the company as our mindset shifted with the implementation of GDD.

    Brandon Philbrick, Creative Director

    Leighton Interactive

  • 13

    13 classes covering the Growth-Driven Design methodology, and how to market, sell, and service Growth-Driven Design with clients.

  • 75

    75 question multiple-choice exam. Get 75% correct to prove your mastery of Growth-Driven Design.

  • 1k+

    Join over 1,000 Growth-Driven Design certified agencies who are transforming the way they deliver client results.

Ready to go? Let's do this:

The benefits of being certified by HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest growth-driven design best practices.

Add a globally recognized certification to your resume and LinkedIn profile for free.

Develop an strategy for your agency that delivers quantifiable business results.

Join a community.

Join more than 100,000 certified professionals who are transforming the way the world does business.

Get help on your latest project by asking the community. Consider this community an extension of your team - we're here to lend a helping hand!

Grow your business.

Hit the ground running with pre-built templates and tools your agency can use to help build your growth-driven design program.

Build your strategy on a framework and methodology that supports retainer-based sales and predictable revenue growth for your agency.

Classes include:

  • Welcome to the Growth-Driven Design (GDD) Agency Certification course. Traditional web design is broken - it causes unnecessary headaches, produces suboptimal results and restricts an agency from growing. In this class, you’ll learn about the Growth-Driven Design methodology and how it can help transform your agency.
  • How can you take an empathetic view of your client’s audience, and turn it into a website strategy and gameplan for the client? In this class, you’ll learn the key components of developing a strong user-focused strategy to ensure you have a rock solid foundation for all you other Growth-Driven Design efforts.
  • What is the ideal tool stack for high performing GDD programs? In this class, you will why having the proper tools is so important and what to look for in developing a tool stack. You will also see an example tool stack being used by successful Growth-Driven Design agencies.
  • What is a launch pad website, why do you need one and how do you launch one in 45 days? This is exactly what you’ll learn in this class. You will learn how to decide what items to include and the various approaches for quickly building complete launch pad websites that perform and look better than what your client has today.

  • After your launch pad website is live, there are thousands of activities you could do. But where should you focus your time and energy to make the most impact? By the end of this class, you will have a clear understanding of where to focus, which metrics to measure, and the key performance indicators to track your program’s success.
  • As you’ve learned, Growth-Driven Design (GDD) is an iterative process. But how do you manage that process, and when should the client be involved? In this class, you will learn the step-by-step process of the continuous improvement cycle, how to project manage an engagement and where to involve the client.

  • At its heart, GDD is about building impactful items for the user. In this class, you’ll learn how to identify user challenges through developing discovery questions and implementing user research. You will also gain a fundamental understanding of the various research methods, how to brainstorm impactful solutions and various ways to test your hypotheses.
  • At its heart, GDD is about building impactful items for the user. In this class, you’ll learn how to identify user challenges through developing discovery questions and implementing user research. You will also gain a fundamental understanding of the various research methods, how to brainstorm impactful solutions and various ways to test your hypotheses.
  • Growth-Driven Design has the potential to dramatically impact your agency’s overall business model. In this class, you’ll learn how to package your services, create various GDD retainer options and then price your GDD services. You will also see examples of how successful GDD agencies are pricing and packaging their retainers with clients.
  • Generating consistent demand for your new Growth-Driven Design services requires a thoughtful marketing and prospecting strategy. In this class, you will learn how to generate some quick wins while at the same time developing a consistent and predictable flow of leads for your sales team.
  • Now that you’ve have a steady flow of leads, it’s not time to adapt your sales process to include conversations around Growth-Driven Design. In this class you will learn how to integrate GDD into your existing sales process, key questions to ask, how to transition to conversation around GDD and tips for closing the deal.
  • What does a Growth-Driven Design team look like in terms of skills required and team structure? How can you transition your existing team into your new Growth-Driven Design program, and educate them about the sustainability of retainer-based client relationships.
  • In this class, you will learn how to communicate the impact of your Growth-Driven Design efforts, how to effectively renew engagements, and upsell additional services that meet the needs of your clients throughout the upcoming retainer period.

Create your free HubSpot Academy account to get started on this course: