Invest in yourself and your career by staying up-to-date on the latest digital marketing best practices.
Join more than 50,000 certified professionals who are transforming the way the world does business.
Learn why email marketing still has a 3600% return on investment, 40 years after its invention.
2.4 million emails are sent every second worldwide, but most of them are never opened. This advanced email marketing training course will teach you how lifecycle marketing, segmentation, email design, deliverability, analytics and optimization come together to create an email marketing strategy that grows your business, and your career.
1. Email Marketing and Your Business (19:24)
2. Sending the Right Message with Lifecycle Marketing (26:57)
3. Contact Management and Segmentation (21:21)
4. The Components of a High-Performing Email (28:26)
5. Email Design and Functionality (22:14)
6. The Essentials of Email Deliverability (38:16)
7. Developing Relationships with Lead Nurturing (27:21)
8. Measuring Success with Email Analytics (26:45)
9. Email Optimizating and Testing (26:46)