Free Email Marketing Certification Course

Learn the advanced email marketing strategy and tactics that grow your business, and your career.

2.4 million emails are sent every second worldwide, but most of them are never opened. This advanced email marketing training course will teach you how lifecycle marketing, segmentation, email design, deliverability, analytics and optimization come together to create an email marketing strategy that grows your business, and your career.

Isaac Moche

Lead Professor

HubSpot Academy

  • 9

    Classes covering nurturing, design, optimization, deliverability, and more.

  • 3.5

    Hours is all it takes to learn advanced, sustainable email marketing techniques.

  • 60

    Question multiple choice exam. Get 45 questions correct to prove your mastery of email marketing.

  • 60k

    Certified marketers that are transforming the way the world does business.

The benefits of being email marketing certified by HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest email marketing best practices and research.

Join a community.

Join more than 60,000 certified professionals who are transforming the way the world uses email marketing.

Grow your business.

Learn why email marketing still has a 3600% return on investment, 40 years after its invention.

Ready to go? Let's do this:

  • 2.4 million emails are sent every second worldwide, but most of them are never opened. This advanced email marketing training course will teach you how lifecycle marketing, segmentation, email desig, deliverability, analytics and optimization come together to create an email marketing strategy that grows your business, and your career.
  • Lifecycle marketing will guide your contacts from their first point of contact all the way through their lifespan as a paying customer. Your leads and customers are all different. They have different needs, challenges and goals. This class will introduce you to the critical importance of segmentation for your email marketing success.
  • This class builds on the concept of segmentation that was introduced in the Lifecycle Marketing class. A well-managed, clean and up-to-date contact database is the foundation of your email marketing program. Learn how segmentation can help you create a better experience for your recipients, and drive better results for your email program.
  • Wouldn't you like for every email to be a high-performing one? In this class, you will learn how to create emails that are so effective, inspiring and compelling that your readers can't resist the urge to engage with them.

    This class is taught by Justine Jordan, Email Evangelist/Speaker and VP of Marketing at Litmus. Justine Jordan is an email critic and popular industry speaker. After mastering table-based HTML in college, she fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email.

  • This class will arm you with both an understanding and a practical framework for using design to improve the messaging and performance of your emails. Creating a great email shouldn’t be a fight between content and design. A good email uses design to improve the content. You'll learn how to design better emails to develop an immediate connection with your readers and improve your conversions.
  • In order to see the benefit of Email Marketing, your emails need to make it into the recipient's inbox. In this class, you'll learn how to measure and improve your email deliverability using both before-send and after-send best practices.

    This class is taught by Tom Monaghan, Postmaster and Director of Email Engineering at HubSpot. Tom eats, sleeps, walks, and talks deliverability, inbox placement rates, segmentation, calls to action, and engagement.

  • No email marketing program is complete without a lead nurturing strategy. Many of your leads will not be ready to purchase immediately. Others might not be a good fit for your business at all. This class will help you integrate lead nurturing into your business and guide you through building a great lead nurturing workflow.
  • This class will teach you how to create a data-driven email marketing program. Long-term, sustainable success with email marketing requires a deep understanding of what works, and what doesn't. Learning the right metrics to track, what they mean, and how to improve them will allow you to measure, test, and improve the emails that you send.
  • Did you know that 83% of email marketers do little to no optimization? There's tremendous value in taking some time to improve your email program. This class will give you a framework for doing just that. You'll learn how to identify opportunities to improve your emails and run a successful test to remove that friction from your funnel.

Create your free HubSpot Academy account to get started on this course: