Email Marketing Certification:

Email Marketing Certification Course: Get Certified in Email Marketing

FREE Certification Course

Develop a holistic approach to email marketing with HubSpot Academy’s Email Marketing Certification Course. Learn to personalize and automate emails, design engaging content and CTAs, and analyze metrics for strategic success.

Who is this for?
  • Small business owners who want to use email marketing to effectively engage their target audience
  • Marketers interested in expanding their email marketing skills to drive conversions
  • Individuals looking to gain expertise in email marketing best practices
What you'll learn
  • Discover personalization and automation tactics for effective email campaigns
  • Create compelling email copy, content, and design for increased audience attention and conversions
  • Analyze email metrics and conduct A/B testing for data-driven decision making
Available languages
Includes
  • 1 Certification
  • 12 Lessons
  • 31 Videos
  • 9 Quizzes
  • 1 Practical Exercise
  • 3 hr 54 min
  • Email Marketing
  • Automation
  • Website Design
  • Data Privacy
  • Inbound Marketing
Email Marketing

The bearer of this certificate is deemed capable and skilled in the methodology of the above topic. They have been tested on best practices and are capable of applying them in a practical meaningful way.

CEO Yamini RanganAcademy

HubSpot Certifications

  • Grow your skillset by completing industry-recognized certifications and adding them to your LinkedIn profile.
  • Get certified today, and join the 200,000+ professionals who've advanced their career with HubSpot Academy.

Instructors

Photo of Christine Lee

Christine Lee

Christine was born in Hong Kong, but has lived all over the United States, and is now back in her home state of New Hampshire. Christine is passionate about empowering others to develop into all they're capable of, which is why she loves working at HubSpot. She has her masters in clinical mental health counseling and is also a practicing therapist. When not working, you can probably find her drinking coffee and hanging out with her dog, Dobby.

Photo of Christina Garnett

Christina Garnett

Award-winning community builder and customer marketing strategist with a track record of driving adoption, loyalty, advocacy, and growth. Experienced in translating customer insights into strategic marketing initiatives that deliver measurable results in global markets. Skilled in measuring the ROI and impact of marketing activities on customer retention and growth outcomes across departments.

Photo of Amber Olofson

Amber Olofson

Amber has been with HubSpot since May 2016. She worked with customers as a member of Customer Support and Customer Onboarding prior to joining the Email Deliverability team in 2020. She's most passionate about educating senders on the benefits of graymail suppression and sending to engaged contacts. She will also take any opportunity to tell you about her German shorthaired pointer.

Photo of Devyn Bellamy

Devyn Bellamy

Ever since I created my first website during the dial-up days, I have always been obsessed with marketing. Reverse engineering the marketing strategies of multi-billion dollar companies has been my hobby for a number of years. My favorite thing to do is watch the rise and fall of trends. Remember when every company would send you a CD in the mail, with AOL leading the way? Now I make comprehensive marketing solutions come together for customers in a plethora - one of my favorite words - of vert…

Photo of Mali Brown

Mali Brown

I’ve had the honour of holding a prestigious position at Intergage Marketing Engineers for ten years as a seasoned digital marketing manager and HubSpot specialist. As a driving force behind successful marketing campaigns and lead generation strategies, I leverage my vast experience in utilising HubSpot's tools and capabilities to generate real results for our clients. Over the years, I have developed my proficiency using the platform's extensive range of inbound marketing tools, sales automati…

Photo of Maria Christoforidou

Maria Christoforidou

With over 10 years of marketing experience and 7 of those specialising in marketing automation, Maria is a seasoned marketing expert currently leading the EMEA Consulting team at Huble, an Elite HubSpot partner, while also successfully leading a £2.5 million project. With 6 years of working in China before moving back to Europe, Maria has worked on global enterprise projects but she's always looking for the next big challenge!

Photo of Kimberly Doan

Kimberly Doan

Kimberly is a Senior Learning and Development Specialist with HubSpot Academy. She's passionate about empowering lifelong learners throughout their professional and educational journeys. Outside of work, you can find her watercolor painting and spending time with friends and family.

Photo of Lucila Abal

Lucila Abal

Meet Lucila, COO of Andimol. She travels and works around the world an directs Andimol 100% remotely. Lucila enjoys learning languages and exploring new cultures. She is a big fan of HubSpot certifications and has almost all of them, also loves training their customers into processes and reporting. Lucila takes care of her body and has learned to prioritize the well-being of her mind and spirit. In her free time, you can find her practicing yoga, scuba diving, snorkeling, hiking, running in…

Photo of Zhané Hylton

Zhané Hylton

Zhané (pronounced zhah-nay) is an Employer Brand Specialist at HubSpot, passionate about helping companies and the brilliant people behind them to grow better. When she's not supporting to attract top-notch talent or telling compelling HubSpotter stories, she's planning her next holiday, eating copious amounts of food, or searching for storytelling inspiration.

Curriculum

  • Introduction to Email Marketing

    • Lesson
    • 8 min

    Read more

  • Email Marketing Strategy Fundamentals

    • Lesson
    • 21 min

    Read more

  • Understanding the Importance of Segmentation and Contact Management in Email Marketing

    • Lesson
    • 24 min

    Read more

  • Understanding Permissions and Deliverability

    • Lesson
    • 30 min

    Read more

  • Understanding the Power of Personalization and Automation in Email Marketing

    • Lesson
    • 19 min

    Read more

  • Understanding Design in Email Marketing

    • Lesson
    • 27 min

    Read more

  • Maximizing the Impact of Copy in Email Marketing

    • Lesson
    • 34 min

    Read more

  • Getting Your Audience to Take Action in Email Marketing

    • Lesson
    • 21 min

    Read more

  • Analyzing Your Marketing Emails

    • Lesson
    • 18 min

    Read more

  • Improving Your Email Marketing Through Testing

    • Lesson
    • 18 min

    Read more

  • OPTIONAL: Get Started With HubSpot Free Email

    • Lesson
    • 5 min

    Read more

  • Email Marketing Certification: Next Steps

    • Lesson
    • 10 min

    Read more

More like this

Why learn with Academy?

It's Free

Creating a HubSpot Academy account is 100% free and gets you unlimited access to our complete library of education and free software tools. Create an account and never fill out a form for content again.

It's personalized

Your account will be full of personalized training recommendations tailored to you, making it quick and easy for you to continuously develop your knowledge and skills.

It's global

With our globally-recognized certifications across 5 languages, you can show off your skills and stand out to new or existing employers. Join over 250,000 other HubSpot Academy certified professionals now.