Contextual marketing training and certification using HubSpot COS and Smart Content features. The HubSpot Marketing Software Certification, and a HubSpot Pro or HubSpot Enterprise subscription are required to take this course.

Want to personalize your website so that your customers see something different than your first-time visitors? Contextual marketing personalizes a user's experience on your website based on who they are and what they're looking for. This course will teach you how to harness the power of smart content and create a personalized website from start to finish.

Angela Hicks

Senior Inbound Professor

HubSpot Academy

  • 6

    Classes that teach you how to create a contextual website experience for your visitors.

  • 1.5

    Hours of video classes, quizzes, and practicum to teach you smart content, personalization, and more.

  • 75

    Question multiple choice exam. Get 75% correct to prove your understanding of contextual marketing.

  • 60k

    Certified marketers that are transforming the way the world does business.

The benefits of being Contextual Marketing certified by HubSpot Academy:

Grow your career.

Invest in yourself and your career by demonstrating your mastery of HubSpot Marketing Software.

Join a community.

Join more than 60,000 inbound certified professionals who are transforming the way the world does business.

Grow your business.

Get more value from your investment in HubSpot by enabling your team to use advanced features.

Ready to go? Let's do this:

  • Contextual Marketing helps you tailor your website to the users who are most important to your organization. In the Contextual Marketing Certification, you'll learn how to create a website experience tailored to your users' needs and preferences.

    The content in this certification is closely tied to who your contacts are and how they're segmented. In order to be successful, you should have at least 500 contacts in your HubSpot Contacts database and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.

  • Contextual marketing goes to great lengths to create a personalized website experience for an individual. But first, it is crucial to ensure that your website is promoting a good user experience for any and all visitors. In this class, you'll learn how to create a positive user experience and a methodology to follow for redesigning the user experience across your website.
  • Personalization is a tool to be used inside of your larger contextual marketing strategy. You'll learn how to provide more value to your users through the usage of a personalization token in an email, CTA, or any HubSpot-hosted website or landing page. This class will help prepare you to identify when and how to best use personalization in creating an individualized experience for each user.
  • Segmentation is what makes contextual marketing possible. This class will discuss how to segment users on your website in order to provide them with the most relevant content. Segmentation is going to help you better personalize your content, which can result in better targeting and better conversion rates.

  • It's difficult to determine how you'll add contextual marketing, what segments to create, where to place the smart content and more. This class is going to put all of the pieces together to help you create a strategic plan for your contextual marketing efforts. You'll learn how to walk through the contextual marketing strategy each time you add context to your marketing content.
  • After creating a contextual marketing strategy with segmentation and personalization, it's time to put the strategy into practice through the usage of Smart Content tools. In this class you'll see how to create each type of Smart Content.

This course is open to all, but only HubSpot Marketing Software certified customers of HubSpot Pro or HubSpot Enterprise can take the exam and practicum.