FREE CONTENT MARKETING
CERTIFICATION COURSE

Power your business with remarkable content.
Access free tools to grow your business, and your career.

  • This course will teach you how to build scalable, repeatable processes for creating and promoting content that converts into leads and new customers. If you're creating content or managing content creators - this course will give you expert tactics for efficiently building your content library, and extracting more value from every content asset you create.

    Justin Champion, Principal Inbound Professor

    HubSpot Academy

  • 10

    Classes covering storytelling, effective writing, content frameworks, long-term planning, repurposing, promotion and analytics.

  • 4

    Hours is all it takes to build a scalable, repeatable process for creating and promoting content that converts.

  • 60

    Question multiple choice exam. Get 45 questions correct to prove your mastery of content marketing.

  • 112k

    Certified marketers that are transforming the way the world does business with HubSpot Academy.


Ready to go? Let's do this:

The benefits of being content marketing certified by HubSpot Academy:

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest content marketing best practices and research.

Add a globally recognized certification to your resume and LinkedIn profile for free.

Develop a content strategy for your marketing team that delivers quantifiable business results.

Join a community.

Join more than 100,000 HubSpot Academy certified professionals who are transforming the way the world does business.

Get help on your latest content asset by asking the inbound community. Consider this community an extension of your marketing and sales team - we're here to lend a helping hand!

Grow your business.

Learn how the compounding impact of content marketing boosts your marketing return on investment.

Build your strategy on a framework and methodology that aligns marketing and sales, and supports predictable revenue growth for your organization through closed-loop reporting.

Classes include

  • Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action. This class will introduce you to the world of content marketing and provide you a big picture view of everything you need for a successful content marketing strategy.
  • Every successful company has a story. It’s needed to survive. What do you stand for? What message do you support? These are all concepts that we’ll discuss in this class.
  • One of the differences between good and great content marketers is that the latter have a process which they rely on to consistently produce high-quality content ideas. In this class, you’ll learn techniques on how to research and uncover an idea and expand on it whether you’re doing it yourself or with a team. Sometimes, ideas aren’t easily apparent.
  • A long-term plan identifies and organizes all the initiatives and campaigns over the course of a year where content will need to be created. Simply identifying your plan will help you create content more easily and on a consistent basis. In this class, you’ll learn how to create realistic goals for your audience, also known as buyer personas, perform an audit that will help identify content needs and gaps to build a helpful, relevant journey for your personas, as well as how to create your content compass by mapping out your content creation roadmap.

  • A defined process will help keep your content creation efforts running like a well-oiled machine. This class will teach you how to build a framework for creating content within your company. If you really want to create great content, then you need to have a process in place that’s more advanced than just writing and publishing content. You need to be able to identify campaigns, set timelines, and review and edit before it goes live, all of which will be discussed further in this class.
  • In the digital world of inbound, the first impression of your business comes through your writing. You can have the best company, the best products, or the best services, but if you’re not able to communicate that to your audience, then you risk losing them. In this class, you’ll learn how we get ideas out of our head and format them into an effective piece of content. Additionally, you’ll learn some grammatical pitfalls to avoid. Sometimes a simple wrong use of it’s vs. its can deter your audience.

  • A wise marketer looks for efficiencies when it comes to content output. Repurposing content is a strong content creation method of recycling content into different formats, giving yourself the ability to produce more content at a quicker pace. In this class, you’ll learn how to proactively identify repurposing opportunities before a piece of content is created, as well as how to repurpose and republish a successful piece of content after it’s been created.
  • Most marketers spend more time creating content than actually getting the word out by promoting it. When it comes to promoting content, you should spend about 40% of your time creating it and 60% of your time promoting it. In this class, you’ll learn how to promote content through your distribution channels, like email and social media. We’ll also show you specific tactics on how to promote your content to make sure you’re effective in approach.
  • What’s the point of creating content if you don’t know whether it’s working or not. This class will help you understand various metrics and data points to track and measure to see whether or not your initiatives are successful. This way your business is constantly growing and learning as opposed to doing the same ole’ thing because it’s what you’ve always done. You’ll also learn how to communicate the results of your content efforts with the rest of your team.
  • Understanding how to be creative and have an eye for seeking out new opportunities is what will set you apart from your competitors and others creating great content. What works today might not necessarily work tomorrow. Always challenge the status quo. Always look for new opportunities. In this class, you’ll learn how to instill a growth marketing mindset within your organization and how to manage your growth funnel. This is especially important with the ever-changing landscape of digital media.

Create your free HubSpot Academy account to get started on this course: