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Free Course & Software

Learn inbound marketing.

Free Inbound Certification Course

Learn inbound. Access free tools. Get certified.
Grow your business. Grow your career.

Read On

12 Classes

5 Hours

60 Questions

1 Exam

60,000 Strong

HubSpot Academy's free Inbound Certification course consists of twelve class lectures that span the four stages of the inbound methodology. From optimizing your website, to landing page anatomy, to honing your inbound sales skills, this free certification course covers the basics of what inbound is all about.

The benefits of being inbound certified

Grow your career.

Invest in yourself and your career by staying up-to-date on the latest digital marketing best practices.

Join a community.

Join more than 60,000 inbound certified professionals who are transforming the way the world does business.

Grow your business.

Learn why inbound leads cost 61% less than traditional marketing campaigns, and why your sales team will love them.

What's in the course?

The Inbound Certification course is a free marketing training course that covers the fundamentals of the inbound methodology.

You'll learn how SEO, blogging, landing pages, lead nurturing, conversion analysis and reporting come together to form a modern inbound marketing strategy. 


Who should get certified?

  • Marketers looking to learn digital marketing through a cohesive framework and proven methodology.
  • Entrepreneurs growing inbound businesses from the ground up with customer retention in mind.
  • Job seekers who would like to add a globally recognized certification to their resume.
  • Anyone looking to get found online.

Classes include:

1. Inbound Fundamentals (26 min)

2. Optimizing Your Website for Search Engines (27 min)

3. Creating Content with a Purpose (29 min)

4. The Fundamentals of Blogging (25 min)

5. Amplifying Your Content with Social Media (24 min)

6. Enticing Clicks with Calls-to-Action (12 min)

7. Anatomy of a Landing Page (10 min)

8. Guiding the Next Step with Thank You Pages (8 min)

9. Sending the Right Email to the Right Person (28 min)

10. The Power of Smarketing (25 min)

11. Taking Your Sales Process Inbound (22 min)

12. The Pillars of Delight (30 min)

  • What is the Inbound Certification?

    The Inbound Certification is a free online marketing course that is open to anyone and everyone. From college students to entrepreneurs to marketing professionals, the Inbound Certification helps you stay on top of the latest trends in the inbound world.

    The free inbound training is comprised of 12 classes that vary from 10-45 minutes. The content spans the entire Inbound Methodology from how to attract visitors with content and website optimization, to how to convert visitors into leads, close leads into customers and then delight those customers into promoters. Each class covers the high-level best practices and fundamentals of these individual components of the methodology.

    Who is this certification for?

    Marketers, business owners, students, CEOs, start-ups - anybody who is looking for the big picture of how inbound can help them to attract visitors, convert leads, close customers, and delight customers into promoters. 

    How long does this certification take?

    This certification includes twelve pre-recorded training classes tied to the Inbound Methodology. Each class is around 20-40 minutes in length.

    Who can I contact for more information about a particular class?

    Feel free to contact our @HubSpotAcademy handle on Twitter.

  • I didn't pass my test! Can I take it again?

    Of course! If you don't pass, you must wait 24 hours before taking the test again. (Pro tip: Use those 24 hours to study up.) Use our study guides as resources to help you prepare to rock it on the test.

    You can take the test up to three times before getting locked out for 30 days.

    Can I have the questions and answers to my exam?

    Our goal is to give everyone an equal opportunity when taking the exam, thus we do not share the questions and answers from the exam, even if completed. 

    Can I save my test progress and come back later?

    Nope. Once you start the test, the timer starts and cannot be paused - even if you close out of the page or your browser. You need to complete the test within one sitting.

    I passed but think I can get a better score! Can I take it again?

    We don't currently offer retakes for folks who have already passed the test. Raw test scores aren't displayed anywhere, though, so if you pass, you pass!

    Those questions are tough. What gives?

    Each test question is designed to test your knowledge of inbound methodology. Topics are pulled directly from the key points laid out in each of our eleven preparatory classes. Yes, they're tough. But that certificate means something special, so it ought to be hard to get one.

  • Can I move my certification to a different email address?

    Absolutely! The only caveat is that the address you’re moving certifications TO must currently be associated with a HubSpot Portal of some kind. Either add the address you’d like to move your certifications TO as a user in an existing portal, or create a free account here.        

    Once you’ve made sure the address you’re moving your certifications to is associated with a HubSpot portal of some kind, contact HubSpot's support team to request a certification swap.. 

    Oh and a friendly reminder that according to the Terms and Conditions, the Inbound Certification badge must include an individual's name.  Companies or agencies are not permitted to put their company or agency name on a certification badge.

    What's the best way to show off my badge?

    Your badge represents all the hard work you put in towards earning a certification - and not to mention your inbound expertise. Show it off! Here are a few of the ways you can demonstrate your expertise:

    • Add it to your website. You can use the badge embed code to add your badge to the HTML of your site, or upload the image. 
    • Display your badge to inbound marketers across the world in the inbound.org community. This actually happens automatically when you create an account with the same email you used to become certified.
    • Add your badge to your email signature! 
    • Add your badge to your LinkedIn profile, or upload your certification by using the "Add to profile" feature.
    • Are you on Upwork? Add your badge to Upwork too!

    Do you offer company certifications?

    We only offer company certifications to HubSpot Partners (Value Added Resellers). If your company is a HubSpot Partner, you can take our Partner Certification.

  • Why does my certification expire after one year?

    The world of inbound is evolving at a very rapid pace. As the tools marketers have available in their toolboxes change, so does how we go about doing inbound. We'll be updating our classes and exam to keep up with these changes, so you'll need to get re-certified to demonstrate that you know just what inbound is all about on a yearly basis.

    And this isn't too uncommon. This model is similar to Google or other marketing certification programs. Our certification programs consider how quickly the Internet and its marketing tools change - we want to make sure we are giving marketers the most up-to-date credentials as possible. That standard will help us to keep the certification truly valuable to its award recipients.

    Why should I renew my certification?

    The world of inbound changes fast! We want to make sure that you remain at the forefront of inbound knowledge and to continue to find success with it.       

    In May, we launched the 2015-2016 version of the Inbound Certification.  Eleven of the previous classes have been replaced with updated versions. Since the certification is designed to teach not just inbound marketing, but what it takes to be an inbound company as a whole, we've also introduced two new classes to the program: a class on calls-to-action, and one on utilizing thank you pages..             

    So if you'd like to learn about what is new in the world of inbound, we think you'll find a lot of value in renewing your certification.    

  • I am looking for another certification and can't find it. Where are they listed?

    HubSpot Academy offers a host of free certification courses for marketers, entrepreneurs, sales professionals, web designers, and HubSpot agencies. View all certifications >>

    Here are some of the more relevant certifications to the Inbound Certification:

    • Inbound Sales Certification: This is similar to the inbound course, but focused on helping sales to sell the inbound way. 
    • Email Marketing Certification: Email marketing is one of the most commonly utilized channels for digital marketers today. Learn how to make the most of your contact database by sending marketing emails that people love.
    • Content Marketing Certification: This course will teach you how storytelling, content creation, repurposing, and promotion come together to build an inbound content marketing machine that grows your business, and your career.
    • View all certifications >>