Invest in yourself and your career by staying up-to-date on the latest content marketing best practices and research.
Join more than 60,000 HubSpot Academy certified professionals who are transforming the way the world does business.
Learn how the compounding impact of content marketing boosts your marketing return on investment.
You might be wondering, "Isn't content marketing the same as inbound marketing?" The short answer is no, and in this course, you'll learn why.
This course will teach you how to build scalable, repeatable processes for creating and promoting content that converts into leads and new customers. If you're creating content or managing content creators - this course will give you expert tactics for efficiently building your content library, and extracting more value from every content asset you create.
1. Understanding Content Marketing (14 min)
2. The Power of Storytelling (24 min)
3. Generating Content Ideas (15 min)
4. Planning a Long-Term Content Strategy (19 min)
5. Building a Content Creation Framework (20 min)
6. Becoming an Effective Writer (22 min)
7. Extending the Value of Your Content Through Repurposing (24 min)
8. How to Effectively Promote Content (22 min)
9. Measuring and Analyzing Your Content (26 min)
10. Developing a Growth Marketing Mentality (20 min)